Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia

Abstract This article presents the synthesis of research on clothing practices that are trending in Z generation or centennials Colombia, and communicate with largest audience represented likes downloads views social network TikTok . The problematic is given by questions: how most relevant trends identities young shaped? How their practices? qualitative interpretative, a semiotic perspective was taken to identify tangible intangible objects reveal shaped, as well narrative. In this sense under theory Susan B. Kaiser identity symbolic self-completion Wicklund Gollwitzer. study analyzed dressing an element diffusion trend, sense, mediated interaction makes effect replaces face-to-face look, so result helps shape confirm aesthetics identity, reception, revealing vulnerability, conflict, influence nomadic identity.